Motivating Your Staff (and Yourself!)
What motivates you to get up and do your job… Even though we all need to earn a living and some people are driven by money, most professionals in the spa industry are fueled by other passions. Those of...
View ArticleThe Power of Promotions
Strategic and creative promotions are a powerful way to stimulate… Developing Your Promotion Program A promotion program is developed to inform clients about your spa as well as the merchandise and...
View ArticleBusiness Tips for Your Small Business
On the road to starting and running your small business,… The product line brought new challenges, because selling to wholesale customers was very different from just selling retail. As my business...
View ArticleClik here to view.
The Biology of Photodamage
The human organism is constantly exposed to environmental assaults and… Sunburn is an ultimate consequence of overexposure to solar ultraviolet radiation. The epidermis, the upper part of the skin that...
View ArticleClik here to view.
The Role of Sun Exposure in Skin Aging
The quest for a youthful appearance is universal. Unfortunately, age-related… Understanding the UV exposure related cascade of events that takes place in the skin and identifying strategies to halt...
View ArticleClik here to view.
The Hidden History of Hair Removal
The pursuit of “hairless happiness” has been in existence long… When the FDA approved the first melanin-targeting laser in 1998, effective laser hair removal made its debut appearance and exponentially...
View ArticleClik here to view.
The Importance of Sanitary Waxing Practices
If a waxing professional double dips, begins waxing sans gloves,… What do your clients see? In addition to sanitation and sterilization, it is important to discuss protocol and procedures. This relates...
View ArticleClik here to view.
Eyelash Extensions: Enhance Your Spa’s Income with the Wow Factor!
If eyes truly are the “windows of the soul” then… The non-surgical, non-pharmaceutical way to actually lengthen eyelashes is with eyelash extensions (there is a very serious surgical procedure that...
View ArticleClik here to view.
What is pH?
pH is an acronym for the “potential of Hydrogen”, or… While anything that tests below 7 is acidic, and above is alkaline. Testing bodily fluid, food or beverages, a swimming pool, or alkaline water,...
View ArticleClik here to view.
The Sales Mix - Refresh Your Retail
It is time to refresh your retail environment and take… Value-priced items should be well-stocked. Your graphics and signage should “sing this same song” for a cohesive yet strong statement. Organize...
View ArticleClik here to view.
Do Not Sell Home Products to Your Clients!
Most practitioners of skin treatments, (and I include doctors as… Scientifically speaking, any professional treatment depends on its home prescriptives for ongoing, real results. In today’s market...
View ArticleClik here to view.
Successful Retailing: The Key Component of Repeat Clients
If you want clients to follow you to the end… Let us do the math. Monthly in-spa facials allow you to treat your regular client 12 times a year, with this once a month time frame typically being the...
View ArticleClik here to view.
Professional Liability Pitfalls, What’s in a Policy?
Professional liability (also known as “malpractice” or “errors & omissions”)… The most important point to understand is that anyone can file a suit against you at any time for any reason. All too...
View ArticleClik here to view.
Can Common Pain Relievers Do More Harm Than Good?
New Study Reveals Dangers of NSAIDS: When it comes to… “The risks of NSAIDs are a growing concern,” said Sheehan. “The fact that they may contribute to heart problems is a wake-up call the public needs...
View Article
